Segmentation

Build segments with a few simple conditions

Filter your contacts by region, job, age, purchase history or any field you store. Stack conditions until you have exactly the audience you want, then message them in one go.

Filter on any contact field

Region, city, job, income band, last purchase, loan status, or your own custom fields.

Combine conditions

Match all conditions or any of them to make a segment as broad or as narrow as you need.

See the audience size instantly

The count updates as you add conditions, so you know who you will reach before you send.

Save and reuse segments

Saved segments refresh as your contact data changes, ready for the next campaign.

Salaried · South India

New segment

Match all

Any

Where

Region

is any of

Karnataka

Tamil Nadu

Kerala

AND

Job

Salaried

AND

Age

between

25 – 40

AND

Last purchase

within

90 days

Add condition

8,412 contacts match

Send campaign

Targeted outreach

The right message for every segment

Once a segment is ready, attach a message and send. Run marketing promotions for one audience and priority loan reminders for another, from the same place.

Marketing promotions

Send offers and launches to the customers most likely to act on them, by region, profile or behaviour.

High-priority collections

Pull out the cases that need attention first, like large outstanding amounts, and message them before the rest.

Personalised at scale

Every message fills in the customer’s name, amount, due date or offer from your data.

Track each segment

See delivered, read and replied counts per segment, so you know which audience responds.

Marketing

Salaried · South India

Region · Job · Age · Last purchase

8,412 contacts

Pre-approved offer

Ready

Hi {{name}}, you’re pre-approved for a personal loan up to ₹3,00,000. Check your offer in 2 minutes.

View offer

Collections

High priority cases

Outstanding over ₹50,000 · DPD over 30

326 contacts

Loan repayment

Ready

Hi {{name}}, ₹62,400 on your loan is overdue. Pay now to avoid further charges.

Pay now

Collections

Segment by DPD bucket, act on each one differently

Group overdue accounts by days past due and give every bucket its own outreach, from gentle reminders before the due date to priority follow-ups for long-overdue cases.

Pre-due

Due in 3 days

4,120

accounts

₹1.84 Croutstanding

Outreach

Friendly reminder

1–30 DPD

Recently overdue

2,368

accounts

₹1.12 Croutstanding

Outreach

Payment link

31–60 DPD

Needs follow-up

914

accounts

₹58.6 Loutstanding

Outreach

Reminder + call

61–90 DPD

Long overdue

402

accounts

₹31.2 Loutstanding

Outreach

Priority outreach

90+ DPD

Critical

188

accounts

₹19.7 Loutstanding

Outreach

Agent escalation

High priority segment: DPD over 30 and outstanding over ₹50,000

326 accounts

Buckets update every day

Accounts move between buckets automatically as days past due change, so every segment stays current.

A different message per bucket

Send a soft reminder to pre-due accounts and firmer, priority messages as cases age.

Focus on high-value cases

Combine DPD with outstanding amount to find the cases worth acting on first.

Use cases

Built for every customer journey.

From lead generation to support, MsgKart helps you connect, engage and convert - across every channel.

Lead Gen & Qualification

Promotions & Cross-Sell

Book Appointments

Resolve Queries & Feedback

Order Updates & Tracking

Payment Reminders & Collections

Loan Application

Cart Recovery & Loyalty

INDUSTRY

Built for every industry

From regulated BFSI workflows to high-velocity D2C commerce, MsgKart's Agentic AI adapts to the language, compliance and cadence every sector demands.

Finance & BFSI

Automate collections, EMI reminders and customer servicing across every lending product.

E-Commerce & D2C

Recover abandoned carts, confirm orders and drive repeat purchases via conversational commerce.

Travel & Hospitality

Automate bookings, itinerary updates and guest support across voice and messaging channels.

Healthcare

Automate appointment reminders, follow-ups and patient engagement with compliant messaging.

Automobile

Engage leads, schedule test drives and automate service reminders across the ownership lifecycle.

Real Estate

Qualify property leads instantly and nurture buyers with AI-guided journeys to site visits.

Know Your Customers. Segment Smarter. Convert Better.

Build segments with a few simple conditions

The right message for every segment

Segment by DPD bucket, act on each one differently

Built for every customer journey.