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whatsapp business calling

Take your WhatsApp conversations beyond text

Move beyond messaging with WhatsApp Business Calling. Connect with customers in real time, resolve queries faster and turn everyday conversations into more personal, meaningful customer experiences.

WhatsApp Business call from a verified business on a phone

Trusted by 50+ enterprise clients across BFSI, Retail, Telecom, and EdTech

BharatPe Logo Customer logo Moneyview Logo TrustPaisa Logo Customer logo Nira Finance Logo Eggoz Logo Medikabazaar Logo
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proven results

Built to Deliver

can put a number on

3×

Higher Lead Conversion

Turn More Leads Into Customers

55-60%

Improvement in pickup rate

Automate Repetitive Customer Queries

100%

Brand Recognition

On verified call screen

120s

Reduction in AHD

Launch Your Solution in Just 48 Hours

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Incoming calls

Let customers call you on WhatsApp

Customers tap the call button in your WhatsApp chat, and the call rings inside MsgKart right next to the conversation.

Calls pop up in the inbox
Agents see who is calling, their tags and the chat history before they answer.
Handle several calls at once
Multiple incoming calls are managed side by side, so none of them get dropped.
Chat and voice in one thread
Calls sit in the same conversation as messages, so the context is never lost.
Your existing WhatsApp number
No new phone line or app. Customers call the number they already chat with.
RK
Rahul Kumar
+91 98765 43210 · WhatsApp
Hi, my order #4821 still shows "in transit". Can someone help?
Sorry about that, Rahul. Checking with the courier now.
It is urgent, I will just call you.
Incoming voice call · ringing
Incoming WhatsApp call
RK
Rahul Kumar
+91 98765 43210
VIP
Order #4821
Delivery
Decline
Accept
 
Priya Shah is calling
0:12
 
+91 90040 11872 is calling
0:05
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Why voice on WhatsApp

When a chat needs a conversation

Some questions are faster to talk through. WhatsApp Business Calling lets you switch from text to voice without leaving the chat.

Resolve issues faster
Move a long back-and-forth to a quick call and close the issue in minutes, not hours.
Build trust with a real voice
Customers hear a person from your business, not a faceless ticket queue.
No new numbers or apps
Calls happen on the WhatsApp number and app your customers already use every day.
Context stays in one place
Every call is logged in the chat thread, so the next agent sees the full story.
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Business-initiated calls

Call customers with their permission

Ask for permission in the chat. Once the customer allows it, your team can call them straight from the conversation.

Ask before you call
Send a call permission request. Customers choose to allow calls or reject them.
Call any time in the next 7 days
Once allowed, agents can call right away and again for the next 7 days.
Run and monitor calls live
Agents can place several outbound calls while managers supervise them in real time.
Made for follow-ups
Payment reminders, appointment confirmations, onboarding calls and sales follow-ups.
Available for WhatsApp Business Accounts in the 1K+ business-initiated messaging tier. Outbound calling is not available for business numbers in some countries.
AF
ABC Finance
Business account
Hi Rahul, invoice INV-2041 for ₹12,400 is due on 20 Oct. Can we call you to go over payment options?
ABC Finance would like to call you
You can change this any time
Allow calls · 7 days
Reject
You allowed ABC Finance to call you for 7 days
Voice call
3:41 · from ABC Finance
1
Send permission request
From the chat or a campaign
2
Customer allows calls
Permission lasts 7 days
3
Agent taps Call
Call connects on WhatsApp
 
Live outbound calls
Rahul Kumar
Neha
03:41
Meera Iyer
Arjun
01:18
Kabir Singh
Neha
00:22
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Recordings & call logs

Every call recorded and easy to find

Recordings, call history and team permissions sit in one place, so you can review calls, coach agents and stay audit-ready.

Call logs
All Calls
My Calls
All
Missed
Declined
Date range
Team member
WABA
Tags
Rahul Kumar
Incoming
Neha
4:12
10:42 AM
Priya Shah
Outgoing
Arjun
2:05
10:15 AM
+91 90040 11872
Missed
Unassigned
–
9:58 AM
–
Ankit Verma
Outgoing
Neha
6:30
9:31 AM
Sana Iqbal
Declined
Arjun
–
9:02 AM
–
Call management
Role: Support agent
Receive call
 
Initiate call
 
View call log
 
Modify call settings
 
Automatic recordings
Every call is recorded and linked in the chat, ready to download for training, quality checks and audits.
Call logs with filters
Browse all calls or just yours, split by missed and declined, and filter by date, team member, number and tags.
Role-based access
Decide who can receive calls, place calls, view call logs or change call settings.
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WhatsApp Dialer

Run calling campaigns from one customer list

Upload your customers, add your support agents and start a campaign. Your team handles inbound and outbound WhatsApp calls from the same dialer.

Upload a customer list
Bring in the customers you need to reach and they are queued for the campaign in one go.
Assign a team of agents
Pick the support agents who work the campaign, and add or remove them as it runs.
Inbound and outbound together
Agents place calls to the list and pick up customers who call back, without switching tools.
See progress live
Track dialed, connected and pending calls for the campaign as your team works through it.
Customer list
payment_followup_oct.csv
1,240 customers imported
Name
WhatsApp number
Rahul Kumar
+91 98765 43210
Meera Iyer
+91 99200 18834
Kabir Singh
+91 98190 77215
+ 1,237 more
Payment follow-up · Oct
 
Live
Call types
Outbound
Inbound
Agents
NS
AM
RT
DK
4 support agents
Routing
Round robin
Progress
412 / 1,240 dialed
 
412
Dialed
287
Connected
828
Pending
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Lead list

Agents join, the dialer works the list

Once an agent joins, there is no manual dialing. The campaign calls the leads on its list and the agent simply waits for the next customer to come through.

Leads queued for dialing
Every customer or lead in the campaign sits in one list, ready to be called in turn.
Join and wait for the call
Agents see a waiting screen while the dialer reaches customers on their behalf.
Live status for every lead
Watch leads move from queued to dialing, connected and closed as the campaign runs.
Leave anytime
Agents leave the campaign when their shift ends and the rest of the team keeps going.
 
Available
Renewal reminders
You’ve joined the campaign
Waiting for the next call…
 
 
 
Leave campaign
Leads to dial
1,240 leads
Lead
Status
Kavya Menon
+91 98XXX XX214
Connected
Rohan Gupta
+91 99XXX XX538
Dialing
Sana Qureshi
+91 97XXX XX061
Dialing
Vikram Das
+91 90XXX XX772
Queued
Ananya Iyer
+91 88XXX XX149
Queued
Farhan Ali
+91 96XXX XX305
Closed
+ 1,234 more leads
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Round-robin routing

Every call goes to the next agent in line

Inbound and outbound calls in a campaign are shared across your agents in turn, so the workload stays even and no customer waits for one busy person.

Calls in the campaign
Priya Shah
Inbound · calling back
Meera Iyer
Outbound · from list
Kabir Singh
Outbound · from list
+91 90040 11872
Inbound · new caller
 
Round robin
Routing logic
 
Support agents
NS
Neha S.
On a call
18 calls
AM
Arjun M.
Next in line
18 calls
RT
Riya T.
Available
17 calls
DK
Dev K.
Available
17 calls
Calls shared in turn
Each new call goes to the next agent in the rotation, so no one is overloaded while others sit idle.
One rotation for both directions
Outbound calls from the list and inbound calls from customers follow the same routing logic.
Even workload you can see
Calls per agent stay balanced across the campaign, and every call is in the logs with its recording.
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Use cases

Built for every customer journey.

From lead generation to support, MsgKart helps you connect, engage and convert - across every channel.

Lead Gen & Qualification

Promotions & Cross-Sell

Book Appointments

Resolve Queries & Feedback

Order Updates & Tracking

Payment Reminders & Collections

Loan Application

Cart Recovery & Loyalty

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INDUSTRY

Built for every industry

From regulated BFSI workflows to high-velocity D2C commerce, MsgKart's Agentic AI adapts to the language, compliance and cadence every sector demands.
01
Finance & BFSI
Automate collections, EMI reminders and customer servicing across every lending product.
02
E-Commerce & D2C
Recover abandoned carts, confirm orders and drive repeat purchases via conversational commerce.
03
Travel & Hospitality
Automate bookings, itinerary updates and guest support across voice and messaging channels.
04
Healthcare
Automate appointment reminders, follow-ups and patient engagement with compliant messaging.
05
Automobile
Engage leads, schedule test drives and automate service reminders across the ownership lifecycle.
06
Real Estate
Qualify property leads instantly and nurture buyers with AI-guided journeys to site visits.

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